Kmart announced their latest partnership, with Zip Co. to offer flexible, interest-free payment options for customers purchasing items online. By the end of May, Zip will be available for Kmart shoppers.
The Australian retail giant, Kmart, operates over 200 stores across Australia and New Zealand, as well as a large online store. Their customers can now have access to Buy Now, Pay Later payment options whenever they shop online using Zip pay. This recent development could entice consumers to add further value to their carts and make larger purchases online.
Larry Diamond, Zip CEO and Managing Director, explained “We’re thrilled to partner with one of Australia’s most iconic brands to offer an alternative method of payment to customers. We know Aussies love Kmart; it’s no secret that it’s hard to shop at Kmart without walking away with a full basket, even online. With Zip, we’re providing customers with a better way to pay for their everyday purchases.”
This partnership with Kmart and Zip provides the customers with a choice for better payment options, flexibility and convenience.
Kmart Director of Retail for Australia and New Zealand, John Gualtieri said: “At Kmart, we’re on a mission to make everyday living brighter for Australian families. Whether we’re creating on-trend products at everyday low-prices, extending opening hours to make shopping more convenient for customers or opening stores in new communities, we want to make shopping more accessible to more people. This is why we are excited to announce our new partnership with Zip, which gives our customers more flexibility and convenience when shopping with us online.”
According to the latest BNPL Spotlight series of 2018, among daily shoppers 66% of Australian e-commerce shoppers are seeking better payment option, while 17% of shoppers are using BNPL occasionally. Currently, millennials who purchases valued at AUD$100 to AUD$250 are the primary audience of BNPL.
With this game-changing partnership, we can expect a win for both Kmart and its loyal customers.
Source: Power Retail
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