The world’s largest online payment platform Alipay, help boost Queensland’s inbound tourism industry.
The Tourism and Events Queensland was named by Alipay as its ‘Partner of the Year’ in the Australia-New Zealand region. During the signing of a Memorandum of Understanding between Alipay and TEQ, Jackie Trad said the partnership would help Queensland become the most payment friendly Australian State for Chinese visitors.
Jackie Trad, Deputy Premier, said, “This announcement is great recognition of the successful relationship we’ve established with Alipay, one of the world’s largest online payment platforms, as part of the Connecting with Asia Project 88 pilot program. Over the past nine months the Queensland Government via Tourism and Events Queensland has rolled out the pilot Project 88 program with great success, working with Alipay to make Queensland a more payment friendly state for Chinese visitors.”
He further added, “In that time, 436 Queensland businesses have become Chinese payment ready, meaning they’re better equipped to engage with Chinese travelers and grow expenditure from our biggest international market, with 489,000 Chinese travellers spending $1.6 billion in the year ending March 2019. As part of our continued work with Alipay, we’ll be targeting high-value and mobile-savvy Chinese travellers who want to explore the beauty and diversity of experiences available in Queensland.”
“Alipay will be highlighting Queensland to users on their platforms, promoting the whole State during key Chinese holiday periods including the 2019 Chinese National Day Golden Week, Chinese student summer holiday period and the 2020 Chinese New Year Golden Week.”
The partnership and success of the Project 88 pilot program will enhance Queensland’s retail and tourism offering to Chinese visitors.
George Lawson, Alipay’s Country Manager in Australia and New Zealand, mentioned, “With its partners, Alipay has more than one billion users worldwide. Queensland is an appealing holiday destination and this program will enable more merchants and retailers to access Alipay’s marketing capabilities and provide Chinese visitors to Queensland an opportunity to use their payment method of choice.”
Source: Mirage News
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