Enterprise 4.0 recently conducted survey provided insights to drive revenue growth through personalisation.
Optus released a white paper last February 5, entitled, The Path to Personalisation in Industry 4.0, states that, “The creation of digital and interactive retail environments offering customers sensory experiences, on-demand services and new communications methods is key to retail sector success”.
Australian businesses must embrace Industry 4.0 technologies to engage more meaningfully with their customers and optimise emerging business opportunities as we move into the fourth industrial revolution.
“Australians rely on technology in many aspects of their lives – and that is likely to become increasingly true for their purchasing decisions, meaning the retail sector must lead, rather than chase consumer behaviours.” said John Paitaridis, Optus Business managing director.
In addition to this, Optus recommends in the white paper a cycle of connect, collect, learn and act to create the personalised engagement which "always on", connected and mobile Australians expect and demand.
The Path to Personalisation will help Australian merchants grow their economic value both locally and internationally.
Paladis further reiterated that, “Creating a digital and interactive environment can allow retailers to offer more engaging and sensory experiences, deploy on-demand services inside and outside the business, and find new ways to communicate with employees and customers. As technology also simplifies market entry for overseas competitors, keeping up with global personalisation trends and expectations becomes even more critical for Australian enterprises to avoid displacement.”
Unfortunately, it was found in the Optus Enterprise study that Australian merchants have been slow in adapting social collaboration tools, with only just one-fifth of respondents rolled out its use across their entire organisation.
Companies should leverage the personalisation strategy together with their traditional approach to make sure they never miss out any opportunity to sell their products and services to tomorrow’s customers.
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