The National Australia Bank announced its decision to expand its payment options adding Alipay in a bid to target Chinese tourists.
Each year, Chinese tourist travel to Australia and spend more than $11 billion in retail shopping and the bank’s initiative with Alipay will boost the Australian market in the next coming years.
“By making China’s number one payment method available to NAB business customers, we’re enabling greater customer service and providing our business customers with access to this large tourism sector which is a win-win for everyone,” Mr. Conway said.
Small groups of merchant customers are now pilot testing Alipay before making it available to all in the market by 2019. This move aims to revolutionise how Chinese tourists pay for products and services.
George Lawson, Alipay Country Manager of Australia and New Zealand, stated how delighted he is to finally partner with NAB to help their business customers across the country connect to the ever-expanding number of Chinese tourists.
“China is now Australia’s largest tourism market accounting for 81 percent of the growth in tourism spend in Australia in the last 12 months. Enabling seamless payments with Alipay represents a significant commercial opportunity for Australian businesses,” said Mr. Lawson.
Currently, Alipay has 870 million active users, which represents a significant commercial opportunity for Australian businesses. Enabling seamless and frictionless point-of-sale can help local businesses like restaurants and tourist spots attract a million customers for the coming years.
“Beyond facilitating transactions, Alipay’s marketing platform drives incremental customers and revenue as it offers the best exchange rates and reduces the anxieties associated with using a foreign currency. We expect this deal will give NAB a significant advantage amongst business owners wanting to capitalise on the China opportunity.”
It’s time for merchants to switch-on Alipay and takes advantage of the ever-growing Chinese visitors, residents, and students with buying powers.
Source: Nab News
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