Spotlight Group has purchased struggling outdoor retail chain Mountain Designs last 2018. After the acquisition, it relaunched with a new e-commerce website sporting the brand’s full range.


Mountain Designs had been revamping  all its stores in the past months as part of its move to an online-only model designed to create a more sustainable platform for the business.


Spotlight Group chief executive of leisure brands Chris Lude said, “We are dedicated to ensuring the iconic Mountain Designs brand remains Australian owned, operated and designed. Adventure is in the Mountain Designs DNA, and the new range will continue to provide quality, technical, multi-functional gear that people know and love.”


The business redeveloped 14 of its best sellers, as well as newly designed apparel and gear as part of its relaunching.


One of the strategies of Spotlight Retail Group is a larger push into the New Zealand market amid a larger revamp of its brands, with craft retail chain Spotlight to open a Christchurch flagship later in the year.


Prior to the acquisition, Mountain Designs had been shuttering its bricks-and-mortar locations to focus on a purely online model to create a more sustainable platform for the business moving forward. 


The future of Mountain Designs remains promising especially now that it is part of a family known for its excellence and success.


Source: Inside Retail


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