Capturing the attention of the Next Gen shoppers is now a piece for cake for Australian retailers. They understand that new shoppers want a personalised, transparent and content-driven retail experience.
From Millennials and Gen Z, the Next Gen shopper, are a tricky target market to crack because they are digitally native. They grew up with the birth of online retail and have their own shopping preferences and expectations that have shaped them to what they are today.
What Makes Next Gen So Different?
The Next Gen shoppers were raised in a world with internet and online shopping. They are big fans of social media --- from Tiktok to Instagram, next gen shoppers love to use plenty of apps on their smartphones. It was found out that 72% of this generation do most of their shopping and browsing in bed or while on social media. That’s why if your brand isn’t on social media, you’re definitely missing out on a huge market.
According to The Power Retail Shopper Profile: Next Gen Shopper, although next gen shoppers spend a lot of time scrolling through retailer apps, mobile sites and online marketplaces, 60% of shoppers under the age of 25 will abandon their shopping cart. The Power Retail Advisory Board finds, “Slow page load times may be annoying now but Baby Boomers have a reference point for when they were 100 times slower! The Next Gen has no such reference point. They reached maturity at the same time as the digital space. Page load times were fast. Delivery was next day. Multi screening across devices was the norm.”
Source: Power Retail
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