Automated retail is changing how consumers shop for groceries and how supermarkets fill their eCommerce orders, thanks to technology for the cashierless checkout and robotic-powered order fulfillment.

According to the most recent PYMNTS Automated Retail Tracker, approximately 12% of consumers, make online grocery orders for delivery or pickup. Supermarkets, retailers and technology solution providers are tapping into automation to fill grocery orders and provide self-checkout options to shoppers.

Last July, news surfaced that the supermarket company and online grocery retailer Ocado were joining forces to create the second of the 20 planned automated warehouse facilities. The $55 million center will measure up to 375,000 square feet and is expected to become operational in 2021.

Kroger Chairman and CEO Rodney McMullen said in a press release, “the company is “eager to offer a new and seamless experience through the customer fulfillment center, leveraging advanced robotics technology and creative solutions to provide customers with anything, anytime, anywhere.”

It was found out in one recent report, over half of shoppers won’t return to a retailer or a brand following a single bad experience per research from Klarna. 7 out of 10 merchants say they need to work harder to keep shoppers, while a third of merchants are said to be struggling to keep up with shopper expectations in retail.

Michael Rouse, Klarna Chief Commercial Officer, said, “consumers now demand more convenient and flexible ways to pay for purchases. It’s also clear that retailers must better understand their customers’ needs in order to build a seamless commerce experience; not only to drive sales and loyalty, but differentiate from competitors in the current retail climate.”

Omnichannel merchants are utilising  automation to help fill orders for their customers. Next-day shipping doesn’t seem to satisfy Generation Z consumers, buy online, pick up in-store options are helping retailers appeal to this demographic. Solutions such as collection towers can help retailers provide quick, compelling offerings to better contend with major eCommerce marketplaces and eTailers via automation.

Source: PYMNTS


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