Christmas is one of the most wonderful times of the year in Australia, and it starts early this year.
Consumers are now planning their Christmas haul as early as November, due to the widespread adoption of online and mobile e-commerce. According to research from Ipsos, the average Australian shopper is planning to spend 17% higher for their holiday purchases this year compared to 2018. Younger shoppers, 18- 24 years old, are expected to increase their spending by 25% and Aussie parents by 21%.
So how can retailers make the most of a festive period that looks set to be both busier and longer?
Santa’s Little Helpers
Modern consumers are looking for across a range of channels where they can browse and shop for gifts. Facebook’s 2019 Christmas Marketing Guide reveals mobile shopping increased by 11 percent between 2017 and 2018. Also, findings from the 451 Research Retail Report, commissioned by Adyen, found that more than half or 53% of Australian shoppers said they would be more likely to shop at a specific location if they could purchase out-of-stock items and have them delivered to their home.
Get in Line to Eliminate Lines
The top consideration amongst Christmas shoppers according to Facebook’s Christmas research is ‘avoiding crowds and lines’.
Options like mobile point-of-sale or self-checkouts and non-cash payment alternatives like contactless and mobile payments can highly influence consumer satisfaction and loyalty will lessen the possibility of shoppers abandoning their purchases.
Retailers who can provide a winning experience across multiple platforms with zero friction are in line for some real Christmas cheer.
Source: Power Retail
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