In store and online stores are working to offer innovations that enable a merchant to experience retail payment via mobile phones.
The latest PYMNTS mPOS tracker showed that almost two thirds – or 63 percent – of retailers plan to offer mobile phone payments option within the next three years. Currently, popular brands like Loblaw and Nike are allowing their shoppers to use their mobile phones for payments at their physical stores.
There are some retailers that struggle to integrate a seamless experience through multiple channels, good thing solution providers are rolling out new tools like software development kits (SDKs). These innovations are more affordable than other POS systems.
Early last year, Dollar General released a new mobile app, available in Apple’s App Store and on Google Play, that enables customers to scan and pay for items in the store using their smartphones. Customers scan their items as digital coupons are automatically applied, and can pay by scanning a quick response (QR) code at a dedicated checkout tablet at the front of the store. The receipt is available through the app and via email.
Boston Retail Partners reported during its 20th annual POS/Customer Engagement Benchmark Survey, that out of 10 consumers, almost 6 of it are more likely to shop at a retailer that enables them to share a cart across channels. Furthermore, the survey provided that half of consumers indicated that they would allow retail stores to save their personal preferences, history and other details in the event that the process would help give them individualized deals and an easier checkout.
“As customer expectations for an increasingly customized experience increase and evolve, retailers are adopting new ways to identify customers and personalize their shopping journey.”, said by BRP Senior VP and Practice Lead Perry Kramer.
With that being said, retailers must take seriously new cross-channel experiences with the help of mPOS technology, as we head into a future of digital payments.
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