In the 2019 edition of the Remote Payments Study, the data showed that online grocery still has a long way to go.
Despite the major efforts made by grocery stores which includes third party deliveries, only 3% of food is bought digitally. Moreover, participants of the survey expressed that their most recent food purchase, need no further advertising or research because they already knew what they wanted to buy.
84.6 percent of consumers know ahead of time the grocery items they regularly buy, 17.9 percent go to a retail store for ideas while 13.9 percent went to the store to get an idea about food purchases.
This goes to show that consumers are still reluctant to buy food or grocery items where they can’t see the quality in person. It’s easier to purchase online stuff like retail goods, apparel, books, etc. because these items are less risky and easier to return in case of damage or defect.
Another part of the surveyed revealed that during Q1 2019, 5.6 percent of consumers used digital wallets to make a retail purchase. Most use stored credit cards (38.9 percent) and debit cards (38.7 percent).
There was a high download rate of mobile wallets, including Apple Pay, Google Pay, PayPal and Walmart Pay, among others, but only a few are using them to buy.
Despite the low usage of digital wallets, this doesn’t show any correlation with dissatisfaction to technology, simply because more than three-fourths (77.4%) of those whose latest purchase were retail products and who used smartphones to pay report being “somewhat” to “extremely” pleased with them.
Consumers are open to take advantage of technology, from frictionless transaction to mPOS when given enough security, assurance and quality. In the coming years, both retailers and consumers need to adapt to new payment methods not because it’s the trend, but because of the convenience and excellent experience that comes with it.
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