Established technologies like self-checkout and scan-and-go are stepping up their game as tech firms race to bring the Amazon Go experience to supermarkets.
At the recent Groceryshop conference in Las Vegas, Israeli technology firm Trigo Vision presented a demo wherein a customer walks into a store and grabbed an apple and a cucumber. As he turns into a nearby screen and sees the items pop up alongside their prices, the same thing continues as he select products in each department. When the customer is finished, he can pay with a credit card or cash --- or just walk out.
Standard Cognition, Grabango, Sensei and Zippin are also developing cashierless technology similar to Amazon Go, which has dazzled customers since it went live in early 2018.
According to Will Glaser, founder and CEO of Grabango, "I think everybody knows this is coming. A lot of retailers are trying to choose a partner and we're trying to choose partners, and you don't want to be left alone when the music stops. You want to have a way forward."
Self-checkout and mobile checkout programs remain the preferred choice for retailers and consumers. Boston Retail Partners, a consulting firm found out that 14% of retailers currently have a mobile scan-and-pay system installed and 39% plan to install one within the next two years. Moreover, three-quarters of digital consumers aged 18 to 37 say they're more likely to choose a store with self-checkout over one that doesn't, while 67% said they'd do the same for a store that offers mobile scan-and-go.
Jamie Iannone, CEO of SamsClub.com, said, "It's pretty easy to tell paper towels from a case of soda. But telling lettuce from spinach is a fun engineering challenge.” The club's customers like its Scan & Go platform but want the experience to be as frictionless as possible. So the company is adding a machine learning component that lets customers quickly scan the whole product rather than just the barcode.
Different checkout innovations vary in their approach, they're all focused on securing loyalty and crafting a more compelling shopping experience.
Source: Grocery Dive
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