According to new research by Australia Post, 49% of Australian businesses expect online operations to reach parity with bricks-and-mortar retail sales by 2030. Consumer habits drastically changed over the past years.
Rebecca Burrows, Australia Post general manager of segment development and marketing, said “People want an in-store experience, but in the comfort of their own living room – they want to see, touch and try. Leading retailers are also embracing mobile commerce and voice-activated shopping. It is those in tune with customers and willing to embrace the latest online technology trends that will have the winning strategy.”
Technology trends like augmented reality, artificial intelligence-driven personalisation and biometric payments serves as a bridge between the gap that separates online and offline retail, and are shaping the way customers shop.
Aside from technology, the rise of subscription service created disruption on the way a retailer offers its service to customers.
The recent survey conducted by Harris Poll showed that, more than two-thirds of Australians have subscription services today.
GlamCorner co-founder and CEO Dean Jones said, “We tapped into this phenomenon last year, with the launch of a monthly subscription box that gives customers access to three pieces of designer clothing each month for formal occasions, workwear or everyday wear. The service is growing at an exponential rate, contributing significantly to the 30 tonnes of clothing we process each month.”
Customers today want an in-store experience, but in the comfort of their own living room. That’s why retailers need to seriously consider mobile commerce, voice-activated shopping, and other latest online technology trends that will have the winning strategy.
Source: Inside Retail
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