A comScore study of large merchants found that PayPal Checkout* converts at 88.7% - 82% higher than all payment types combined and 60% higher than other digital wallets.
Other digital wallets measured in the study had a combined checkout conversion average of 55.3%, while all payment types had a combined checkout conversion rate of 48.7%.
The study compared online conversion rates for PayPal and other payment methods based on the checkout options available for 20 merchants across industries. Conversion is measured starting when a user clicks on a payment type to when they complete the transaction/purchase within the same browsing session.
The data is derived from comScore’s behaviorally-tracked PC panel, which in this study measured e-commerce purchases at 20 large enterprise domains in the US. comScore’s consumer panel consists of 1 million online shoppers. Data was pulled from Q4 2017.
The analysis showed 47% higher conversion on sites who accepted PayPal Express Checkout vs. those who did not.
In addition to the study, PayPal released the findings of a new mobile-focused survey of consumers conducted by comScore that revealed the impact PayPal has in driving conversions on mobile:
- 52% of mobile customers made more online purchases/ transactions because PayPal was offered as an option at checkout
- 33% of mobile customers would not have completed the purchase if PayPal was not accepted
- 91% of customers who have used PayPal One Touch gave it a rating of “Very Good” or “Excellent”
- 55% of customers said they made more online purchases because of PayPal One Touch
*PayPal Checkout includes PayPal Express Checkout, PayPal One Touch and the PayPal Mark. Checkout conversion is measured from the point when a consumer selects a payment type to completion of purchase within the same browsing session.
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