According to a research, Click Frenzy, one of Australia’s largest sales events, has boosted 45 per cent increase in sales and is expected to grow more than 37 per cent over the next three years.
The Click Frenzy Mayhem will commence on May 21st up to midnight of May 22nd. It’ll offer huge and exclusive discounts on apparel, technology and other products. Following the statistics from Click Frenzy 2018 valued at over AUD$23 billion, the Australian e-commerce industry is set to hit more than AUD$40 billion in the next three years.
Reportedly, there was a significant shift to mobile shopping last year, with 56 per cent of shoppers relying on their mobiles to secure the deals, with 33 per cent using desktops and 11 per cent using a tablet. Because of this data, retailers and marketplaces continues to optimise their digital/mobile presence to cater the rate of consumer growth alongside it.
Click Frenzy was inspired by the success of Cyber Monday in the US. When it was launched last November 2012, it was known as the “Sale that Stops a Nation”. Mayhem, the second Click Frenzy event, was unveiled in 2015 with huge success. In addition to this, they launched a 24-hour sale dedicated to exclusive travel sales, with deals on hotels, flights, packages, tours and experiences, known as the Travel Frenzy.
Over the years, Click Frenzy showed success in sales. As a result, other retailers have capitalised on the large sales opportunity by releasing campaigns up to two weeks in advance to the Click Frenzy. Aside from understanding the importance of optimising sales events to drive business growth and conversions with campaigns on mobile, retailers also made it a point to optimise their website as well.
Source: Power Retail
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