The latest research conducted by Roy Morgan showed that more Australians are now using digital catalogues rather than hard copy versions when it comes to window shopping.
3.8 million or 18.5% shoppers are exclusively accessing digital catalogues via a digital platform. About 80% revealed that they read digital catalogues to discover new products, 69% said that browsing provides a stress-free way to window shop, 68% used this to find gifts, and lastly, 38% expressed that it was an effective way to relax and unwind.
According to Roy Morgan, “Just as we have seen habits change when it comes to consuming video and music through streaming platforms, more Australians are now turning to digital platforms to view catalogues. Not only more convenient, it’s a matter of sustainability with more people aware of the impact of the overuse of materials such as paper and plastic.”
For example, Shopfully, which markets retailers digitally and drives shoppers to physical and e-commerce stores, has more than 1.5 million Australian shoppers and is ranked in the top 10 of the most downloaded shopping apps together with Amazon, eBay and Afterpay, with download growth of more than 300% in the last six months.
This company is focusing their strategy for growth through investing in technology and innovation. Among the retailers who partnered with them are Coles, Big W, The Reject Shop, Telstra and Harris Scarfe.
Listening to what your target customer demands, and giving them the best and most efficient customer service is the surest way to win their loyalty long term speaking.
Technological advancements should be taken advantage as early as now, if you want to maintain and increase growth for the coming years.
Source: Appliance Retail
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