SOTI Inc., the world’s most trusted provider of mobile and IoT management solutions, conducted a research and found out that the majority of Australian shoppers are ready to embrace the move towards autonomous shopping experiences.
Autonomous shopping, like in Amazon Go, brings with it a greater reliance on technology within retail than ever before to provide customers with a better shopping experience. It is a new kind of shopping wherein shoppers skip checkout counters and long lines and allows ‘just walk out shopping’.
The ‘just walk out shopping’ concept is new to Australians, and not many have experienced it yet, but this type of convenience is something they are ready for. The SOTI survey showed that over 67% of Australians feel comfortable with an autonomous in-store shopping experience.
Michael Dyson, Managing Director Australia and New Zealand, SOTI, said, “Retailers have witnessed big shifts in recent years thanks to the adoption of technology in stores and changing customer behaviours. Customers want more flexible, faster and more convenient shopping options, and they want sales associates to be better informed so they can offer a more personalised shopping experience. Customers are ready to move away from the traditional ‘purchase at a sales counter’ style of transaction.”
The survey result showed customer desires, which is more than half of Australian consumers (57%) would prefer to shop in a retail store that had its staff more focused towards providing customer service (including price checks and product information) on the shop floor, rather than having them stationed behind a checkout counter.
Michael Dyson. Further explained, “We all know that people are very time poor these days and they don’t want to waste time waiting in line at a sales counter. That’s why there is a clear appeal among Australian shoppers for the quicker and more convenient experience offered by autonomous retail. For autonomous stores to really take off in Australia, it is crucial that retailers address any concerns that customers have around the security of the technology and the privacy of their information. Customers want convenience, but never at the risk of the security of their own information.”
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