Russell Zimmerman, announced a new partnership between the ARA and the Alibaba Group, and welcomed the opportunity for deeper cooperation.

This new partnership would pave way to Australian retailers with expanded marketing opportunities to extend their reach.

Mr Zimmerman, the Executive Director of the Australian Retailers Association, said, “Alibaba Group is a leading industry partner providing retailers looking for growth with new sales channels to reach their customers and different ways to do business.”

Maggie Zhou, Alibaba Group’s Managing Director for Australia and New Zealand, said, “Alibaba Group is delighted to be partnering with the Australian Retailers Association to assist in providing the know-how, skills and infrastructure Australian retailers need to connect with new markets in China and beyond.”

Alibaba Group has sold more than 2,000 Australian brands on its business-to-consumer e-commerce marketplaces in China. On the other hand, Australian retailers are now accepting Alipay as payment method in order to connect with the growing number Chinese visitors arriving in Australia each year.

Source: Mirage News


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