Couriers Please conducted a survey of over a thousand Australians and found out that respondents believe there is a lot of room for improvement in Australia’s e-commerce offerings. Although Australia is performing well in a number of areas, there’s always room for improvement to encourage purchases from consumers.
“With more Aussies willing to take their shopping online, it’s important that retailers listen to their feedback and find ways to further enhance their e-commerce experience,” Couriers Please chief executive Mark McGinley said.
“Retailers need to make improvements which allow customers to comfortably complete their purchase online with the reassurance that they’re getting the same service and experience as they would in store.”
Retailers should look at their online shopping delivery options, as well as their payment security to reassure that Australian consumers are protected and given quality customer experience. Addressing issues and solid offline and online strategies should be considered to ensure continued growth in a very high competitive industry.
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