The ARA expect Aussie shoppers to spend more than $51 billion over the Christmas period, according to collective research by Neto and Hitwise.
Shoppers will be turning to online platforms to purchase the ultimate gifts for their friends and family this Christmas.
“Christmas is fast-becoming the most opportune season for shoppers to purchase gifts online, with online platforms offering convenience and a range of delivery options in the 24-hour marketplace.
“Online shopping accounts for over $23 billion annually in Australia, and the ARA and NETO expect even more consumers to use online platforms to get in early and avoid the rush that occurs in the lead up to Christmas.”
Black Friday and Cyber Monday gained popularity with recent data from Hitwise indicating a 20% year-on-year increase from the previous year, but still, Boxing Day reigns supreme as the most favourable sales day in Australia.
“This year, we will again see Black Friday and Cyber Monday kicking off the pre-Christmas sales and the ARA predicts these sales days will encourage retailers to prepare for the upcoming pre-Christmas scramble that occurs during the busy trading period.”
The report also showed retailers who adopted alternative payment options have recorded a 122% year-on-year increase compared to 2017.
“With a diverse range of viable payment options on offer from buy-now, pay-later services on the rise, merchants who offer these services to their consumers will reap the rewards of pre-Christmas sales.”
Merchants should really consider adopting buy-now, pay-later services including Afterpay and ZipPay if they want to increase their sales throughout the Christmas season and into the New Year.
Christmas Comes at a Cost for SME Owners Posted on: 17-12-2018
According to the new Small Business Report by Westpac and Deloitte, 58% of small- and medium enterprise (SME) owners said they would miss sleep over the festive season due to work, and 63% doubted they would have a chance to relax or wind down.Read More
3 Ways To Improve Your Omnichannel Retail Strategy With Location Data Posted on: 05-12-2018
In today’s fast-paced technological advancement, there are so many consumer touchpoints that you have to consider, both offline and online, to ensure that you deliver the right message to your target audience at the right stage in your customer’s journey.Read More
Long Queues are Costing Australian Businesses Posted on: 16-11-2018
According to the research, 73% of Australian shoppers are choosing to desert their shopping trolleys and leave a store due to long lines. Nearly $12.5b potential sales were lost over the last year, according to new research from Adyen.Read More