The ARA expect Aussie shoppers to spend more than $51 billion over the Christmas period, according to collective research by Neto and Hitwise.

Shoppers will be turning to online platforms to purchase the ultimate gifts for their friends and family this Christmas.

“Christmas is fast-becoming the most opportune season for shoppers to purchase gifts online, with online platforms offering convenience and a range of delivery options in the 24-hour marketplace.

“Online shopping accounts for over $23 billion annually in Australia, and the ARA and NETO expect even more consumers to use online platforms to get in early and avoid the rush that occurs in the lead up to Christmas.”

Black Friday and Cyber Monday gained popularity with recent data from Hitwise indicating a 20% year-on-year increase from the previous year, but still, Boxing Day reigns supreme as the most favourable sales day in Australia. 

“This year, we will again see Black Friday and Cyber Monday kicking off the pre-Christmas sales and the ARA predicts these sales days will encourage retailers to prepare for the upcoming pre-Christmas scramble that occurs during the busy trading period.”

The report also showed retailers who adopted alternative payment options have recorded a 122% year-on-year increase compared to 2017.

“With a diverse range of viable payment options on offer from buy-now, pay-later services on the rise, merchants who offer these services to their consumers will reap the rewards of pre-Christmas sales.”

Merchants should really consider adopting buy-now, pay-later services including Afterpay and ZipPay if they want to increase their sales throughout the Christmas season and into the New Year.

Source: Ragtrader.com.au


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