Using technology to ensure their loyal customers that they will no longer need to wait for long lines, 7-eleven has launched its own click-and-go concept store. Adopting the Amazon approach to shopping, using technology, customers can simply use their smartphone to complete transactions, completely cash and card free.
The recently opened store in Melbourne’s inner-suburb Richmond, has no physical checkout counter, because the purchases are completed on the consumers’ phones. 7-eleven customers can shop and pick the items that they want, scan the barcodes using their phones, and that’s it, transaction completed. Angus McKay, 7-Eleven chief executive, said “The next generation payment system ramps up the store’s convenience. Nobody likes to wait, so eliminating queues was part of the mission for this mobile checkout. In the new concept store, customers will notice the absence of a counter. The store feels more spacious and customers avoid being funnelled to a checkout location creating a frictionless in-store experience.”
Mr McKay added, “Continuing our focus on providing ultimate convenience, this year we’re trialling a catering service, and we’re thinking about ways to provide an extraordinary experience to more customers, more often, in more ways that suit them. That might be delivery, it might be micro store formats. We’re trying to push the notion of ‘convenience’ to its absolute limit.”
Similarly, Amazon opened up a store in Seattle early last year, wherein their shoppers can take what they want and go, thanks to technology. Here’s how it goes, shoppers enter the store by scanning the Amazon Go app on their mobile at a turnstile, and every item taken from the shelf is added to the individual customer’s virtual cart thanks to “the world’s most advanced shopping technology”. Using “Just Walk Out” technology, customers pay electronically through an account linked to their phone when they leave the store. There are no employees, Amazon uses cameras, algorithms and weight sensors to determine what shoppers have added to their trolley. With this digital adaptation, consumers can experience the finest nature of convenience.
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